Project: Parallel
Client
Parallel's Co-Founder + CEO, Cory O'Keefe
Bio
The modern hiring platform for the hottest startups. From Madhappy to Maude, Diem to Guud Woman.
Job Title
Content Lead
Scope
Recruitment, Strategic Planning, Mangement of Content Team, Brand Voice Strategist, Graphic Design (Social + Email), Photo Research, Social Media Management, Content Creation, Social Audits + Analysis.
The Brief
Visually establish Parallel as the place for career seekers to flock to when seeking to seize an employment opportunity at the hottest startups.
Duration
February 2022 / January 2024
Highlight
Recuiting and managing Parallel's content team. From comissioning TikTok's to editing articles, liasing with the c-suite to scouting talent.
Mailer Design
Designed Parallel's weekly newsletter natively in Mailchimp – ensuring that the team, even without experience in design systems, can edit it.
Content Creation
From February 2022 to January 2024 I managed Parallel's Instagram account, from content creation and curation to overseeing all social copywriting.
Cory O'Keefe
Parallel Co-Founder
"There are honestly too many positive things to say about Aimée. She is a true full-stack creative lead. She has top-notch taste, is an incredible communicator, but can also get into the weeds and execute everything from social media content & strategy, to copy-writing, and even full-on brand style guides.
She did an amazing job leading our team of content creators across all social channels. She was able to operate well in a highly ambiguous & fast-paced environment with an extreme degree of detail & organization. Aimée is truly a joy to work with. She radiates positive energy and any company would be extremely lucky to have her on the team."
